Katie Richards


Advertising More: Advertising The Brief Beer
Bud Light Promotes Beer With Its Own Town Called Whatever, USA [THE BRIEF]

Katie Richards

Jul. 3, 2014, 9:21 AM
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Bud Light released a new ad as part of its #UpForWhatever campaign. In it, we learn the beer company is allegedly making its own secret town somewhere in the U.S. The town will be called "Whatever, USA," and it will only be open for three days, according to the company's website. The only thing we know for now is that there will be a salad bar, lost of "amazing things," and hopefully, a lot of beer.

http://www.businessinsider.com/bud-light-creates-town-called-whatever-usa-the-brief-2014-7